Anti-Dandruff Shampoo Sales Spiral Up as Products with Novel Formulations Come to Fore, finds XploreMR-MAZZ Home
Dramatic Rise in Prevalence of Dandruff and Other Scalp Conditions to Drive Demand for Anti-Dandruff Products
Increasing air and water pollution is one of the prime reasons for the growing prevalence of dandruff. Every other individual in the world suffers from dandruff and other scalp problems. Moreover, humid climate is also another important factor, which leads to frizzy hair and oily scalp. With increasing environmental pollution, individuals are likely to have more hair and scalp problems.
For example, the global prevalence of seborrheic dermatitis is around 3-5%. Also, according to some research publications, dandruff has affected around 50 million people in the US. Anti-dandruff shampoos have been introduced into the market to prevent dandruff. With increasing prevalence of dandruff among people, the demand for anti-dandruff shampoos is expected to grow in the market.
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Pyrithione zinc is most widely used active ingredient in many anti-dandruff shampoos. FDA has approved pyrithione zinc for over-the-counter topical use for the treatment of dandruff and scalp problems. It is also used to prevent seborrhoeic dermatitis. Due to its anti-fungal and anti-bacterial properties, it is effective against a wide range of pathogens and so, it is most commonly used in anti-dandruff shampoos.
Head and Shoulder, Clear, L’eudine Anti Dandruff Shampoo, Dandrene Anti-Dandruff Shampoo, etc., are some shampoos that use pyrithione zinc as an active ingredient. Manufacturers are currently developing anti-dandruff shampoos containing pyrithione zinc since, it has been proven to be effective in reducing dandruff from scalp. Thus, pyrithione zinc has increasing potential to fuel the growth of the anti-dandruff shampoos market.
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Modern Trade Channels Contribute Significantly to Anti-Dandruff Shampoos Sales
The global anti-dandruff shampoos market has been segmented on the basis of active ingredient, end user, and distribution channel. On the basis of active ingredient, the anti-dandruff shampoos market has been segmented into pyrithione zinc, coal tar, salicylic acid, selenium sulfide, and ketoconazole. Based on end user, the anti-dandruff shampoos market has been segmented into male, female, and unisex. In terms of revenue, the female segment is expected to have a major share in the anti-dandruff shampoos market during the forecast period as females have longer hair and tend to spend more on personal care products and cosmetics.
On the basis of distribution channel, the anti-dandruff shampoos market has been categorized into hypermarket/supermarket, office-based clinics, independent pharmacies, online pharmacies, drug stores, salons and spas, and others. The hypermarkets/supermarkets segment is expected to have high revenue growth in the anti-dandruff shampoos market due to easy availability of shampoos with different brands.
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Rising Air and Water Pollution Levels Widen Penetration Scope for Anti-Dandruff Shampoos across South Asia
South Asia is expected to witness high growth in the anti-dandruff shampoos market. Increasing prevalence of dandruff and scalp problems caused by polluted air and water and rising adoption of anti-dandruff shampoos are expected to propel the growth of the market. It is estimated that anti-dandruff shampoos will create an incremental $ opportunity worth approximately US$ 200.0 Mn between 2019 and 2029.
Head and Shoulder marketed by PandG is the highest selling anti-dandruff shampoos across countries since it provides different formulations and also sells its products at low prices. Clear anti-dandruff shampoo, marketed by Unilever also sells a wide range of shampoos globally. The East Asia region also holds a significant share in anti-dandruff shampoos sales.
The report tracks some of the key companies operating in the anti-dandruff shampoos market such as Procter and Gamble Company, Unilever PLC, Johnson and Johnson Consumer, Inc., Kramer Laboratories, Inc., Loreal Group, Neoteric Cosmetics, Inc., Mediceutical Laboratories, Hain Celestial Group, DS Healthcare Group Inc, and Henkel AG and Co. KgaA
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